KINGSTON GRAMMAR SCHOOL
SHORTLISTED IN TWO AMCIS AWARDS 2022
The Independent Schools’ Admissions, Marketing and Communications (AMCIS) Awards recognise and celebrate campaigns which have made a significant impact on a member school and its community. After winning the AMCIS Branding Award in 2021, this year we are absolutely delighted to be the only school to have been shortlisted for two awards: The Partnership/Outreach Impact Award and The Small Budget Impact Award.
The Partnership/Outreach Impact Award
The FUTURES cross-sector partnership was formed in collaboration with The Kingston Academy with one simple mission: to deliver free, inclusive, aspirational higher education and careers advice events to the Borough’s Year 10, 11 and 12 students, specifically targeting those from local state schools and colleges. Sessions have included Is There a Doctor in the House? which explored the key challenges of applying to read Medicine, and Oxbridge: Myth v Reality which raised awareness of the Oxbridge application process amongst 500 academically able teenagers from all types of backgrounds.
A second strand was added as a direct result of the pandemic: supportive and accessible parental advice sessions using a range of expert speakers, including award-winning journalist and author Lorraine Candy with her hugely popular Top Tips for Living with Teenagers. Our ambition is to run twice-termly FUTURES community events, with topics to include sustainability, harmful sexual behaviour, anxiety and exam stress.
The Small Budget Impact Award
Our #KGSinRealLife campaign was an in-house marketing initiative to celebrate the return of in-person events after lockdown. With prospective families exhausted after a long period of virtual school events, we wanted to change the tone by welcoming them ‘in real life’ to KGS. Putting our wonderful students at the heart of the campaign, the small Marketing & Admissions team filmed and photographed them in-between lessons using school smartphones. The result captures the true spirit and happiness of the KGS school community.
The winners will be announced on Monday 9th May 2022. You can see the full list of shortlisted schools here.